Campaigns Campaigns August edition

Every month, we keep our eyes peeled so you don’t have to, highlighting the campaigns that push creative boundaries and inspire new ideas. With a marketing landscape as bold and inventive as ours, narrowing down the standouts is always a challenge - but worth it. Here’s our roundup of August’s most applauded campaigns.

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August’s show-stopping campaigns: Creativity that had us clapping‍

Brands had us stand up and take notice this August. From public art installations to bold food mashups, the creativity on display reminded us why marketing continues to surprise and delight. Here are the campaigns that stole the spotlight.

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Coldplay
To celebrate 25 years since Coldplay released Yellow, Pantone transformed one of London’s busiest staircases into a giant colour swatch. The Spanish Steps at Wembley Park received a tonal glow-up for the public art installation Yellow 25, just in time for the band’s 10-day run. It was a striking fusion of music, art, and design that brought a splash of colour and nostalgia to the city.

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Tesco’s Back to School
Tesco’s latest back to school campaign proves even school trousers can tell an emotional story. Created by BBH London, the print and outdoor campaign highlights the brand’s adjustable hems, cleverly linking each stage of a child’s growth to milestones in the classroom. It’s a heartwarming reminder that functionality can be paired with storytelling to make an everyday product memorable.

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KFC x Greggs
Two British icons collided in a limited-edition culinary mashup: Greggs sausage rolls paired with KFC gravy. The campaign launched with a three-day event on London’s South Bank, where fans were treated to this unusual but irresistible combination from roaming vans. It was cheeky, bold, and undeniably fun - a perfect recipe for grabbing attention.

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Heinz Tomato Ketchup Smoothie
Heinz took fruit blending to a whole new level. Partnering with Smoothie King, the brand created a tomato ketchup smoothie that combines sweet acai sorbet, apple juice, plump strawberries, tart raspberries, and the unmistakable taste of Heinz Simply Ketchup. A playful twist on categorisation, the campaign proves that if tomatoes are fruit, the possibilities are endless.

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August certainly reminded us that creativity comes in many forms and bold ideas always get noticed.

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