Campaign's Campaigns - December edition

Every month, we spotlight the campaigns that spark conversation and push creativity forward, and December gave us plenty to talk about. From nostalgic crossovers to powerful activism and clever community-led ideas, these are the moments that truly stood out.

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December’s snow-stopping campaigns: Christmas creativity at its best

December saw brands fully embrace the Christmas season, delivering campaigns packed with nostalgia, familiar faces and feel-good storytelling. From iconic characters to cinematic throwbacks, this month’s creativity reminded us why festive advertising continues to capture hearts and spark conversation. Here are the Christmas campaigns that stuck with us:

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John Lewis - Where Love Lives

John Lewis returned with an emotionally resonant Christmas film, Where Love Lives, centred on a teenage son using music to reconnect with his dad. The story unfolds through the gifting of a vinyl featuring Alison Limerick’s classic track, reimagined by Labrinth, showing how music can say what words sometimes can’t. With the line “If you can’t find the words, find the gift”, the campaign reinforces the power of thoughtful presents to bridge emotional gaps and express love.

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Aldi - Kevin the Carrot

Kevin the Carrot made a familiar and welcome return this Christmas, this time starring in a wedding-themed storyline filled with humour, heart and a cast of much-loved characters. By continuing to build on an established festive universe, Aldi once again demonstrated how long-running brand characters can become true seasonal icons when treated with consistency and care.

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Waitrose - Love Actually

Waitrose tapped into festive nostalgia with a playful reimagining of Love Actually, starring Joe Wilkinson alongside a surprise appearance from Keira Knightley. Blending romance, humour and cultural familiarity, the campaign struck a balance between homage and originality, making it instantly recognisable and perfectly timed for the Christmas season.

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Barbour x Wallace & Gromit

Barbour partnered with the iconic duo Wallace & Gromit for a charming Christmas campaign celebrating British heritage, craftsmanship and gentle humour. Full of character and warmth, the collaboration felt timeless and unmistakably on-brand, bringing together two much-loved British icons in a way that resonated across generations.

December proved once again that the most memorable Christmas campaigns are those rooted in emotion, nostalgia and shared cultural moments. Whether through music, storytelling or familiar characters, festive creativity continues to connect people - and that’s what makes it truly stand out.

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Let us know what your favourite December campaign was!