Campaign's Campaigns - September edition

Every month, we keep our eyes peeled so you don’t have to, highlighting the campaigns that push creative boundaries and inspire new ideas. With a marketing landscape as bold and inventive as ours, narrowing down the standouts is always a challenge - but worth it. Here’s our roundup of September's most applauded campaigns.

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September’s show-stopping campaigns: Creativity that made us smile

Brands kept us entertained this September, serving up humour, self-awareness and bold ideas that sparked conversation across the internet (and beyond). From Hollywood cameos to bakery pubs, here are the campaigns that stole the spotlight.

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Dunkin’ x Jennifer Affleck 

With Ben and Jennifer Affleck already stirring up headlines from reality TV chatter to Dancing with the Stars, Dunkin’ tapped into the buzz with a campaign that proves you don’t always need to chase new trends - sometimes the smartest move is to lean into the ones already brewing. It was playful, timely, and packed with star power.

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Greggs Pub 

Greggs swapped sausage rolls for pints with the launch of The Golden Flake Tavern in Newcastle - its first-ever pub. The concept features exclusive beers (Pink Jammie Pale Ale and Gosforth 1939 Stottie Lager), a Greggs-inspired cocktail menu, and even a Sunday carvery with a steak bake at the centre. Equal parts novelty and nostalgia, it was a campaign that felt brilliantly British and impossible to ignore.

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Anthropologie Rock 

A viral TikTok turned a humble garden rock into a £150 “purchase,” poking fun at Anthropologie’s famously pricey homeware. Instead of pushing back, the brand leaned into the joke, letting the internet have its fun. The result? A cultural moment that showed how self-awareness can be just as powerful as polished advertising.

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Canva 

Canva took over Waterloo Station with witty billboards exposing fake “transparency,” cleverly promoting its Background Remover tool. The activation expanded into a playful series that also poked fun at client-agency frustrations, striking a chord with designers everywhere. Simple, sharp, and undeniably shareable, it was a campaign that cut through with humour and relatability.

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If this month showed us anything, it’s that campaigns work best when they dare to be different, from witty self-awareness to unexpected brand mashups.