THE LIGHT FANTASTIC
How do you launch a festive pop-up in under a week?
96,977,766
TOTAL MEDIA REACH
124
Pieces of coverage - including The sun, good morning britain and stylist
88,000
fairy lights used
What was the challenge?
World-acclaimed ‘architects of taste’, Bompas & Parr, appointed cab campaign to launch a festive pop-up, Once Upon a Time in Birmingham, featuring a record-breaking 88,000 fairy lights, and light-refracting jelly.
With less than a week before launch, we were charged to position the concept as the must-do experience for Christmas - crucial given its short shelf-life and need for immediate footfall.
Challenges were multiple - an extremely tight turnaround, severe flooding in and around the city, and much local competition, including the long-established Frankfurt German Market.
Our approach
Timing was everything so we worked with local influencers; traditional media journalists, bloggers, and instagrammers to generate online coverage - it’s quick, shareable, and perfect for generating engagement and driving footfall - fast.
In a saturated environment, we let the concept do the hard work.
“Thanks for orchestrating so magnificently. We were hugely impressed with how many people showed given the terrible weather! Thanks for all your efforts to make the project sparkle. The work all at cab campaign have done on the project has been completely brilliant. I’ve been recommending you to everyone. Phenomenal work.”
Ready to grow your business?
Get in touch and find out how our campaigns can raise awareness and drive growth for your business