CREATIVE IN A CRISIS

Innovation during the global pandemic

429 million +

TOTAL MEDIA REACH

5

CONTINENTS THAT COVERED THE STORY - EUROPE, ASIA, AFRICA, NORTH AND SOUTH AMERICA

75

PIECES OF POSITIVE COVERAGE INCLUDING FINANCIAL TIMES, THE CITIZEN, ASIA TATLER, WALLPAPER, DEZEEN

What was the challenge?

Multi-sensory experience experts Bompas & Parr asked us to provide strategic PR support and consultancy on a number of campaigns in response to COVID-19:

  • Launch the winners of a thought-provoking competition that looked at the future of sanitisation and global hygiene
  • Showcase a thought-provoking whitepaper exploring key trends of a post-covid Christmas
  • Launch and publicise a timely do-it-yourself book; DIY Decadence - creative, isolation-friendly food projects to recreate at whilst having more time at home

Our approach

Over six weeks, we worked closely with Bompas & Parr to strategically tailor and issue comms to a highly targeted list of relevant publications and media contacts

We managed the international press office, responding to media enquiries, proactively pitching opportunities and stories that resonate, securing interview opportunities and providing comment pieces, all whilst competing for a share of voice during an extremely crowded and turbulent post-covid media landscape

Thanks for all the terrific hard work and spectacular results. There’s been a phenomenal response to Fountains of Hygiene. This is completely magnificent. Seriously impressive. Thanks for turning it round so quickly. I’ve also passed [coverage] onto The Design Museum and circulated to the studio who are chuffed. I read the Financial Times, so always doubly gratifying

SAM BOMPAS CO-FOUNDER, BOMPAS & PARR

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Get in touch and find out how our campaigns can raise awareness and drive growth for your business

0121 817 3771