opening weekend sales target smashed
Pieces of coverage including ITV Central, Birmingham Post, Morning Advertiser, Beer Today
total media reach
What was the challenge?
Against a national backdrop of pub closures, award-winning brewer Sadler’s took the bold decision to open not one but two new venues, including the first of a proposed new chain under the Brewer’s Social brand, in Harborne, Birmingham.
Working on a two-month lead time and ever-changing deadlines due to the build, we developed a 10-week campaign to raise awareness of the openings and drive traffic to the venues’ website.
Briefed with driving bookings, creating a local buzz around the opening and engaging local and regional press, we worked in partnership with Venues Director, Barry Sherwin and Managing Director, Chris Sadler, to develop a series of stunts; organise and manage an exclusive press event; oversee all proactive and reactive press office duties, including a photoshoot of the new venue, its menu and staff.
In addition, we liaised with our network of local media and influencers to not only spread the word on Brewer’s Social, but also attend the exclusive press event and ultimately, help drive footfall following the opening.
What they said
“What struck me about working with cab campaign was they knew and understood Sadler’s, and genuinely worked as part of the team to deliver a great launch. Their creativity and enthusiasm shone through - and their approach was a refreshing one; they delivered results and there were no nasty surprises in terms of hidden costs.”
Chris Sadler, Managing Director, Sadler’s Brewing Co
“I've launched a lot of venues (this was my fiftieth) and the PR partnership provided was the best I've ever had. The ideas, organisation, support and delivery were exemplary; testament to this is the end of campaign report. We genuinely wouldn't have had such a successful launch and first couple of weeks without you. I hope we work together on many more projects.”