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This practical and inspiring workshop will help you understand the full potential of partnerships, from high-impact collaborations and sponsorships to influencer campaigns, media tie-ins, and contra deals.
This session is led by an experienced partnerships specialist who has delivered a wide range of effective collaborations from Diageo’s first global sponsorship deal to more tactical culturally impactful projects like Malibu's recent F&B partnership with Oatly.
The workshop is designed for founders, creatives, and marketers who want to confidently navigate the world of brand partnerships. You’ll learn how to identify the right opportunities for your business, turn your assets into a compelling partnership package, and build relationships that deliver lasting value.
- The different types of partnerships and how they work
- How to use partnerships to grow your brand and business
- Turning your objectives and assets into a strategic partnerships offer
- Q&A and support for your specific ideas or challenges
