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Whether you’re new to the space or looking to level up your influencer marketing strategy, this session provides a solid foundation about what works, what doesn’t, and how to build lasting value through creator partnerships.
This workshop, led by a senior influencer strategist who has delivered award-winning campaigns for top-tier brands including Hard Rock Cafe Manchester, Blenheim Palace, Shiko Group, The North Yorkshire Moors Railway, Sony, Wow! Stuff, Pye Homes, Burger & Lobster and more gives you the inside know-how on harnessing the power of influencers to reach new audiences with authenticity and impact. You’ll gain practical insights into building influencer partnerships that are creative and results-driven from celebrity partnerships to micro-creators.
- What is influencer marketing?
- Understanding the influencer landscape from nano to celebrity tiers
- Identifying the right influencers for your brand, message, and budget
- Briefing talent effectively and managing creative collaborations
- Navigating contracts, fees, and ASA advertising guidelines
- Measuring ROI and campaign success across different platforms
Available in person or virtually online. Optional follow-up materials and 1:1 clinics can be added to support your next steps.
