Dig for Victory

Client
Campaign
Industry
Tags
Eden Camp
Awareness
Lesiure
#Leisure #Historic

About The Campaign

The Summer Campaign

Eden Camp wanted exposure to spotlight their variety of events and activities for families, groups, school visits, and war enthusiasts throughout the summer months. Cab Campaign took on the challenge to make a big impact regionally and nationally, to draw attention to the living museum - the UK’s only remaining former prisoner of war camp.

Brand-new events like the Back to the 1940s weekend and returning events such as the Living History Weekend were given a specific spotlight - the success of the awareness campaign led to record-breaking figures for 2024. Alongside individual event awareness, we secured a number of articles in specialist business and military history publications, to further raise Eden Camp’s profile.

“Thanks to CAB we’ve seen a 31% uplift on ticket bookings in comparison to the same weekend last year - it has been the best ever weekend. Great job!”
Luke Hudman - Marketing Manager
65+ total pieces of coverage across radio, print, and digital
Raise the regional profile - from The Scarborough News and Yorkshire Post to The Sunday Mirror and The Sun
25 billion total coverage reach
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