By Royal Appointment

Client
Campaign
Industry
Tags
North Yorkshire Moors Railway
Awareness
Leisure
#Royal #Arrangement

About The Campaign

NYMR Royal Visit

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We were challenged to secure a royal visit to commemorate the 50th anniversary of the NYMR. Challenge accepted.

Cab Campaign drafted a powerful invitation inviting a member of the Royal Family along to the NYMR to help celebrate the milestone. After months of anticipation His Majesty The King graciously accepted. We had to pre-plan and liaise with the Royal Household to ensure embargoed information was released at the right time. 

Following the royal visit, there was an incredible amount of coverage from national and regional broadcast, online, print, and social media. Happy client, happy Monarch.

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“It’s an honour to be able to commemorate the 50th anniversary of the NYMR with a special visit from King Charles III. For all these years we have preserved our heritage railway and to celebrate this with royalty is such a privilege. It gives us the enthusiasm and joy to continue for generations to come”
Chris Price, Chief Executive, North Yorkshire Moors Railway
150+ pieces of coverage - TV and National Press
12 million+ - NYMR’s total social media reach on the day
30 billion+ - total media reach
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