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After securing a string of world famous labels, designers and brands for the biggest exhibition in its 300-year history, Blenheim Palace challenged us to create, coordinate and execute a seamless campaign to generate as much buzz for Icons of British Fashion, its blockbuster show for 2024.
On the surface, this was a conventional media relations campaign, but ‘behind the seams’ it presented a string of challenges - being highly organised, delivering clear and concise communication, and managing multiple stakeholders including 11 iconic designers - from Stella McCartney and Stephen Jones for Christian Dior to Lulu Guinness, Zandra Rhodes.
This campaign was the very definition of ball juggling, with so many moving parts and stakeholders: the Palace, designers and their marcomms teams, the [very interested] press.
Cab Campaign managed and executed the launch event alongside the Palace team - including a guest list that boasted celebrities, fashionista influencers, tier one media - and even members of the Royal Family.
