Wall to wall coverage

We were asked by FI Real Estate Management, one of the UK’s most established names in commercial asset and property management, to create and execute a media relations campaign around the creation of the UK’s largest clean air mural at The Bulb Southampton, its exciting office development.

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Timing was everything with this campaign; we created an eight-week campaign which encapsulated all of the key milestones, and which engaged national and broadcast press at the right time i.e. when the mural started to take shape.

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We also had to work closely with the artist, Nerone, and the paint company, to ensure the environmental messaging was correct.

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As well as spawning great news coverage in print, online, TV and radio, we secured an artist Q&A with top property title EG, and ongoing talks with architect title RICS around a feature.