A-maze and delight

Award-winning London and Manchester-based attraction, The Crystal Maze LIVE Experience, based on the hit 90s TV show, appointed Cab Campaign to launch a creative campaign to continue to build on the awareness of its latest London attraction.

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We knew that we’d need something unique and creative to grab the attention of the press - so we curated a money-can’t-buy competition for superfans of the maze: win a night inside the Aztec Zone. We secured partnerships with renowned brands TripAdvisor and Wayfair, extending our audience globally and securing complimentary interior design elements for the sleepover itself.

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It was so much more than just a press release - from interior mood boards and the design and set-up of the sleepover space itself, to competition terms and conditions, contracts and risk assessments, this campaign showcases the breadth of work we deliver for clients.