A-MAZE AND DELIGHT

Our approach

We knew that we’d need something unique and creative to grab the attention of the press once more - so we curated a money-can’t-buy competition for superfans of the maze: win a night inside the Aztec Zone. We secured partnerships with renowned brands TripAdvisor and Wayfair, extending our audience globally and securing complimentary interior design elements for the sleepover itself.

Following the launch of the competition, and before the winners experienced their prize, we invited the media along to an exclusive preview of the room set-up in the Aztec Zone, giving us another opportunity for positive exposure.

It was so much more than just a press release - from interior mood boards and the design and set-up of the sleepover space itself, to competition terms and conditions, contracts and risk assessments, this campaign showcases the breadth of work we deliver for clients.