PIECES OF COVERAGE INCLUDING THE MIRROR, CAMPAIGN AND HOUSE BEAUTIFUL
What was the challenge?
Award-winning London and Manchester-based attraction, The Crystal Maze LIVE Experience, based on the hit 90s TV show, appointed cab campaign to launch a creative campaign to continue to build on the awareness of its latest London attraction.
We had launched the attraction earlier in the year as part of a £5 million investment, but like all shiny new things, the press needed something more and exciting in order to continue to talk about it.
We knew that we’d need something unique and creative to grab the attention of the press once more - so we curated a money-can’t-buy competition for superfans of the maze: win a night inside the Aztec Zone. We secured partnerships with renowned brands TripAdvisor and Wayfair, extending our audience globally and securing complimentary interior design elements for the sleepover itself.
Following the launch of the competition, and before the winners experienced their prize, we invited the media along to an exclusive preview of the room set-up in the Aztec Zone, giving us another opportunity for positive exposure.
It was so much more than just a press release - from interior mood boards and the design and set-up of the sleepover space itself, to competition terms and conditions, contracts and risk assessments, this campaign showcases the breadth of work we deliver for clients.
increase in leads through website
More followers on twitter