A-MAZE AND DELIGHT

How do you build on the momentum beyond the launch of a new attraction?

5,000+

COMPETITION ENTRIES

424,133,813

TOTAL REACH

74

PIECES OF COVERAGE INCLUDING THE MIRROR, CAMPAIGN AND HOUSE BEAUTIFUL

What was the challenge?

Award-winning London and Manchester-based attraction, The Crystal Maze LIVE Experience, based on the hit 90s TV show, appointed cab campaign to launch a creative campaign to continue to build on the awareness of its latest London attraction. 

We had launched the attraction earlier in the year as part of a £5 million investment, but like all shiny new things, the press needed something more and exciting in order to continue to talk about it. 

Our approach

We knew that we’d need something unique and creative to grab the attention of the press once more - so we curated a money-can’t-buy competition for superfans of the maze: win a night inside the Aztec Zone. We secured partnerships with renowned brands TripAdvisor and Wayfair, extending our audience globally and securing complimentary interior design elements for the sleepover itself. 

Following the launch of the competition, and before the winners experienced their prize, we invited the media along to an exclusive preview of the room set-up in the Aztec Zone, giving us another opportunity for positive exposure.

It was so much more than just a press release - from interior mood boards and the design and set-up of the sleepover space itself, to competition terms and conditions, contracts and risk assessments, this campaign showcases the breadth of work we deliver for clients.

The results

82%

increase in leads through website

40%

More followers on twitter

238%

ROI

campaign:

CREATIVE IN A CRISIS

Bompas & Parr

429 million+ Total media reach
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0121 817 3771